PUMA Recruits Wizkid to Launch Suede Classics FW20 Collection

Modelling three colorways of the staple silhouette.

By
Footwear
300,391 Hypes 2 Comments

PUMA has announced the launch of its Suede Classics collection for Fall/Winter 2020. To mark the arrival of the collection, PUMA has partnered with Nigerian musician Wizkid, who is the face of the collection’s new campaign.

Throughout the campaign, Wizkid sports the PUMA Suede in three classic colorways. The silhouette — which first released in 1968 — appears in a classic black upper with either a white stripe or blacked-out stripe, while the final colorway features a khaki upper and white stripe.

Announcing the campaign, PUMA described Wizkid as a “truly truly innovative and exciting artist in the music scene, Wizkid embodies the passion and hustle we look for in someone to represent PUMA.”

Take a look at Wizkid’s role in the Puma Suede Classics FW20 campaign in the gallery above. All of the sneakers are available now at select stockists, while the “Triple Black” colorway is exclusive to JD Sports.

For more from PUMA, take a look at the label’s first collaboration with Neymar Jr.

Read Full Article

What to Read Next

'Lightning Archives' Historical Guides Deep Dive Into Rolex, Champion, Military and More
Fashion

'Lightning Archives' Historical Guides Deep Dive Into Rolex, Champion, Military and More

Japanese photobooks for those who really want to know their stuff.

A Look Inside Extra Butter's New Queens-Based Store
Fashion

A Look Inside Extra Butter's New Queens-Based Store

The label’s second New York City location.

Converse Japan's ALL STAR Gets Blue and Red Acid-Dye Treatments
Footwear

Converse Japan's ALL STAR Gets Blue and Red Acid-Dye Treatments

Striking two-toned uppers for the classic silhouette.


The Broken Arm and Salomon Reunite for Outdoors-Ready Outpro Matryx
Footwear

The Broken Arm and Salomon Reunite for Outdoors-Ready Outpro Matryx

Launching alongside an installation from Simon Laureyns.

OAMC Joins Black Lives Matter to Fight Racism
Fashion

OAMC Joins Black Lives Matter to Fight Racism

All proceeds will be donated to the Global Network Foundation.

Ariana Grande's 'Positions' Receives First Week Projections
Music

Ariana Grande's 'Positions' Receives First Week Projections

Grande has become the first artist to have three No. 1 debuts in a single year.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.