2 Chainz Shares Monochromatic "Southside Hov" Visual

Taken from his latest full-length release ‘So Help Me God!’

Music
2.5K 1 Comments

2 Chainz has shared an accompanying music video for his So Help Me God! cut, “Southside Hov.”

Directed by Howard Ross, the visual arrives in a dramatic monochromatic color reflecting the introspective nature of the track. 2 Chainz pays homage to JAY-Z by sampling the track “Feelin’ It” and raps while clips of his upbringing are projected against him and the backdrop, signifying that he’s gone a long way and he has nothing but a bright future ahead of him.

“I got a lot of admiration for the big homie, he been around for a few decades. He’s been relevant and successful, in our eyes. He’s a businessman, philanthropist, he be helping the hood; married with the kids,” 2 Chainz told Apple Music. “He’s not a bad person to look at when you want some advice or trying to figure a couple of things out.”

He continued, “I just really talk about my business savvy on there, mixed with my hustling savvy, which is kind of where he came from, the same thing. From hustling to the Fortune 500 type of flow.”

Watch 2 Chainz’s “Southside Hov” visual above.

Elsewhere in music, Kim Kardashian-West shared the original poem Kanye West wrote for “Lost In The World.”

Read Full Article

What to Read Next

StreetX's Holiday 2020 Delivers Sporting Aesthetic With an Australian Twist
Fashion

StreetX's Holiday 2020 Delivers Sporting Aesthetic With an Australian Twist

Reflecting the contrast in world seasons for the Perth-based brand.

Always Wet Boy and sokodomo Believe "Open Sesame" Are the Magic Words
Music

Always Wet Boy and sokodomo Believe "Open Sesame" Are the Magic Words

The latest from the South Korean viral dancing sensation.

Cordae Writes "The Parables" With New Single
Music

Cordae Writes "The Parables" With New Single

A new single from the promising young rapper’s upcoming album.

Snapchat Launches Spotlight Feature and Awards $1 Million USD a Day to Most Entertaining Posts
Tech & Gadgets

Snapchat Launches Spotlight Feature and Awards $1 Million USD a Day to Most Entertaining Posts

Based on what the company calls a “proprietary formula.”

Netflix's 'The Queen's Gambit' Breaks Viewership Records as It Ranks #1 in 63 Countries
Entertainment

Netflix's 'The Queen's Gambit' Breaks Viewership Records as It Ranks #1 in 63 Countries

The novel has now reached the New York Times bestseller list 37 years after its release.


The Weeknd Embodies Isolation With "Alone Again" Vevo Live Performance
Music

The Weeknd Embodies Isolation With "Alone Again" Vevo Live Performance

The first of his three-part performance series for the video hosting service.

Upgrade Your Pantry With Momofuku's Soy Sauce and Tamari
Food & Beverage

Upgrade Your Pantry With Momofuku's Soy Sauce and Tamari

Bringing restaurant-grade quality and taste into homes.

Meek Mill Delivers 'QUARANTINE PACK' EP
Music

Meek Mill Delivers 'QUARANTINE PACK' EP

Featuring contributions from Vory, Lil Durk and 42 Dugg.

Social Status Teases Upcoming adidas Ultra4D Collab
Footwear

Social Status Teases Upcoming adidas Ultra4D Collab

Limited to just 3,020 pairs.

Playboi Carti Says 'Whole Lotta Red' Has Been "Turned In"
Music

Playboi Carti Says 'Whole Lotta Red' Has Been "Turned In"

Is the long-anticipated project finally releasing?

More ▾