2 Chainz Shares Monochromatic "Southside Hov" Visual

Taken from his latest full-length release ‘So Help Me God!’

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Music
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2 Chainz has shared an accompanying music video for his So Help Me God! cut, “Southside Hov.”

Directed by Howard Ross, the visual arrives in a dramatic monochromatic color reflecting the introspective nature of the track. 2 Chainz pays homage to JAY-Z by sampling the track “Feelin’ It” and raps while clips of his upbringing are projected against him and the backdrop, signifying that he’s gone a long way and he has nothing but a bright future ahead of him.

“I got a lot of admiration for the big homie, he been around for a few decades. He’s been relevant and successful, in our eyes. He’s a businessman, philanthropist, he be helping the hood; married with the kids,” 2 Chainz told Apple Music. “He’s not a bad person to look at when you want some advice or trying to figure a couple of things out.”

He continued, “I just really talk about my business savvy on there, mixed with my hustling savvy, which is kind of where he came from, the same thing. From hustling to the Fortune 500 type of flow.”

Watch 2 Chainz’s “Southside Hov” visual above.

Elsewhere in music, Kim Kardashian-West shared the original poem Kanye West wrote for “Lost In The World.”

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