Snapchat Launches Spotlight Feature and Awards $1 Million USD a Day to Most Entertaining Posts
Based on what the company calls a “proprietary formula.”
In an effort to compete against TikTok, Snapchat is now launching its own Spotlight feature, which — as its name suggests — will spotlight the most entertaining posts.
According to the company, these posts will be curated and highlighted to each user using a “proprietary formula” that will learn your likes and preferences over time to tailor a more specific feed. To promote its launch, Snap Inc. is also offering $1 million USD every day to distribute among creators with the most entertaining posts, which it says is calculated through unique views.
Most importantly, Spotlight doesn’t only apply to popular accounts and influencers: every user will get a chance to be featured if their content is good enough. To protect these users, the company also says that the new platform was created in a “Snappy way,” ensuring that posts will be moderated, public comments are disabled, and all profiles will be set to private by default.
Snapchat’s Spotlight is now available across the U.S., Canada, Australia, New Zealand, the U.K., Ireland, Norway, Sweden, Denmark, Germany, and France, and will launch in other countries soon.
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