Yohji Yamamoto Dresses Lamborghini Aventador S in Painted Stripes and Skewed Text
The collaborative car is accompanied by a limited edition capsule collection.
Teased late last month, Yohji Yamamoto has now introduced his collaborative Lamborghini, coinciding with the Italian automaker’s new Japanese experiential retail outpost, THE LOUNGE TOKYO. Alongside the Japanese designers’ elevated Aventador S, the duo have prepped a special capsule collection to mark the occasion.
Featuring the illustrative artwork seen in the teaser imagery, the slick Aventador features a streaked red and black wrap across the entire body, accented by stylized Katakana and Kanji text in contrasting white. The interior is, of course, black, but it’s also surprisingly loud, with plush suede bolstered by embroidered text and more hits of red. The accompanying apparel — a fishtail parka, bomber jacket and hoodie — features matching graphics atop Yamamoto’s signature black shade, tying in perfectly with the special one-off automobile.
“It has been exciting to have the chance to work with Yohji Yamamoto, the world-renowned fashion icon, who innately understood our significant Lamborghini design DNA,” Mitja Borkert, Lamborghini’s head of design, said in a statement. “Our collaboration inspired this outstanding artwork and design for the Aventador S, which was unveiled today, and celebrates Italian craftsmanship connecting with Japanese culture.”
“With their inimitable design, Lamborghini super sports cars are more instantly recognizable than any other car manufacturer – just one glance is enough,” Yamamoto continued. “I am delighted to see the realization of this collaboration, highlighting the uniqueness, the timelessness, and the abundant passion, which are characteristic of both our brands.”
Set to launch alongside the Aventador, THE LOUNGE TOKYO is a special venue located in Roppongi Hills, stylized in a similar vein to The Lounge New York . This standalone outpost features three floors for Lamborghini fans, clients and VIPs to stretch out, relax and order personalized cars. Capable of hosting special events, THE LOUNGE TOKYO will eventually host art exhibitions, conferences and other gatherings.
“Lamborghini always strives to break new ground, both within the automotive sector in terms of design, technology and performance, but within the greater realm around us,” enthuses Katia Bassi, Lamborghini’s chief marketing and communication officer. “We are proud to present two important projects at the same time: together with the Lounge’s opening, a second project comes alive today, and we are honored to present Lamborghini’s collaboration with Yohji Yamamoto.”
Visit Yohji Yamamoto’s THE SHOP to view and purchase this collection.
Most recently, Lamborghini produced a 3D puzzle of its timeless Huracán EVO.
THE LOUNGE TOKYO
7-5-5 Roppongi
Minato-ku, Tokyo 106-0032
Japan
