Nike Celebrates Air Max 90 Anniversary With All-New Air Max Silhouettes
Introducing the Air Max 90 FlyEase and 2090.
To mark the 30th anniversary of the Air Max 90‘s debut, Nike has debuted a string of new Air Max silhouettes. The capsule — which includes the Air Max 2090, Air Max 90 FlyEase and the women’s exclusive Air Max Verona — sees various elements of the 90 reinterpreted and updated for a new generation.
The Air Max 2090 mixes a range of classic Air Max 90 elements, including the mudguard, heel logo and cassette feature around the air unit, with some new additions. New features of the design include different levels opacity on different panels, from 100 percent opaque to see-through, as well as a larger air unit and a focus on flexibility.
The second silhouette in the pack is the Air Max 90 FlyEase, which focuses on the ability to easily get into your shoes. This technology sees the sneaker constructed with a flexible heel that collapses to allow entry into the shoe before snapping back into place to secure the wearer’s foot. The design of the sneaker is based around the Air Max 90, which was originally designed by Tinker Hatfield and distributed as the Air Max III until 2000.
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Speaking about the all-new Air Max 90 FlyEase, Hatfield explained that the design team “wanted to respect both sides of this equation, which is to do something fresh and new and important with retro design — an older design — and not change it too much.”
The Air Max 90 FlyEase is set to release via the Nike web store on March 9, with a number of different designs including a gender-neutral colorway inspired by the Nike Zoom PV III pole vaulting sneaker. A firm release date for the Air Max 2090 is yet to be announced, but expect the sneaker to arrive this Spring.
In related news, take a look at the standout footwear releasing this week.
