JIEDA's FW20 Collection Reflects Exchange Between Different Cultures

Colors, textures and prints are inspired by designer Hiroyuki Fujita’s recent travels.

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Fashion
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After delivering a sportswear-indebted Spring/Summer 2020 collection, JIEDA returns with its latest looks for Fall/Winter 2020. Presented at Milan Fashion Week, the latest collection is influenced by the experiences and emotions of Horoyuki Fujita’s travels in the Middle East and Europe.

Although the range of Fall/Winter 2020 apparel continues to reference a retro athletic aesthetic like the previous collection, the focus on fabric’s textural and tonal qualities expresses Fujita’s exchange and encounter between diverse cultures. Exuding both “mature style and youthful intent,” JIEDA’s latest range showcases a new focus on colors, prints and textures.

Matching sets take the stage — informed by all-over gingham, plaid, denim or monochromatic colors. Blazers and trousers come together seamlessly, while furry coats, asymmetrical jackets and bold knitwear give the collection a sophisticated yet playful edge. Like previous collections, JIEDA emphasizes the slouchy suiting and oversized silhouettes that make up contemporary Japanese street looks.

Take a look at the runway collection above and head over to JIEDA’s website to learn more about the brand.

For more from Milan Fashion Week, Prada showcased a series of sleeveless knitwear, boxy blazers and ruffled shirts for Fall/Winter 2020.

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