Last month, London-based retailer EJDER released its first home-grown cut-and-sew collection dubbed “A NAIL THAT STICKS OUT GETS HAMMERED.” To commemorate the launch, EJDER has teamed up with Appear Here and Soho Estates for a pop-up store in the Soho neighborhood of London. The experiential concept store looks back on EJDER’s history as a global streetwear retailer and its deep-seated connection to London’s creative and streetwear culture.
The pop-up kicked off with live DJ sets, a photo exhibition and a custom jewelry workshop. For the duration of its opening, the store will showcase EJDER’s range of statement-making short sleeve shirts, technical jackets and seamline trousers that reflect its global clientele. Along with the delivery of “A NAIL THAT STICKS OUT GETS HAMMERED,” EJDER’s “Breaking Bread” collection with 3.PARADIS and AKA SIX x fragment design collaboration will also be available in-store.
Take a closer look at EJDER’s pop-up store above. The store is open in Soho from now until January 15.
7 Walker’s Ct
Soho, London, UK