Drôle de Monsieur's SS20 Campaign Upholds Youthful Parisian Elegance

Gentle pastel tones, color-blocked staples and revamped wardrobe essentials.

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A reliable source of louche French style, Drôle de Monsieur‘s Spring/Summer 2020 maintains the emerging label’s appealingly laid-back ethos with a selection of easygoing layered looks. Comprising a succinct array of comfortable, pale-tinged garments, the collection blends sportswear and casual garments in line with DDM’s prior output.

“This collection is the [culmination] of 5 years of creation with consistent DNA. The idea [has] always been to make a connection between today’s fashion and the spirit of the ’90s,” DDM co-founder Dany Dos Santos explains to HYPEBEAST FRANCE. “This season, we wanted to respect our identity as much as possible. For that, we had to return to oversized cuts, faithful to our first collections. We started with very soft colors, pastel tones, for something fresh.”

Upholding this mindset, Drôle de Monsieur’s Spring/Summer 2020 goods include track suits, coaches jackets, work shirts, polos and slouchy shirts, all executed in pale tones. Complementary color-blocking and understated patterns, like stripes and checks, lend the looks extra visual flair, with thoughtful accents utilized to distinguish the garments from conventional staple pieces. These touches include mini-cargo pockets on sweater vests, delicate lace shirts, circular zipper pulls and relaxed cuts that subvert stuffiness with gently cropped hems and baggy arm openings, for effortless summer essentials.

The first offering from the Spring/Summer 2020 range hits Drôle de Monsieur’s website on January 13.

Elsewhere in Paris, Rami Malek fronted Saint Laurent’s latest seasonal campaign.

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SS20 Campaign preview – Caffe Trieste.

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