Apple Customers Spent $1.4 Billion USD on the App Store During the Holidays

According to Apple, customers spent $1.42 billion USD on apps during the week between Christmas Eve and New Year’s Eve -— a 16% jump from 2018. Single-day sales records were smashed on New Year’s Day, specifically, where the company took in approximately $386 million USD from app buys alone.

Apple also reported that app devs have earned over $155 billion USD since the App Store debuted in 2008, with a quarter of those earnings coming in 2019 alone. Apple’s most popular free apps were YouTube, Instagram, Snapchat, TikTok, and Facebook Messenger. Meanwhile, the most popular paid apps were the photo-editing app Facetune, scheduling app HotSchedules, and a weather forecasting app called DarkSky. Titles like Mario Kart Tour, Call of Duty: Mobile and Fortnite made it to the top list of free games.

The App Store brought in $54.2 billion USD more in 2019 than 2018, a 16.3% increase, according to mobile insight experts Sensor Tower. “Consumers are spending more in general in apps,”Randy Nelson, head of Sensor Tower, told CNN. “More apps are discovering the ability to monetize more effectively, which is bolstering the stores’ bottom lines.”

Meanwhile, Apple’s upcoming iPhone 12 has been imagined with dramatic design overhaul.

Mobile games generated $61.7 billion in player spending globally last year across the App Store and Google Play, up 12.8% Y/Y. Games accounted for 74% of all in-app revenue. Read more in our full analysis: https://t.co/bglDNB3QVH pic.twitter.com/B8LFwg4VX6

— Sensor Tower (@SensorTower) January 7, 2020