Polaroid Originals is expanding upon a concept originally seen seven years ago with its upcoming release of the new Polaroid Lab, a printer that produces physical Polaroid photos straight from an iPhone or Android‘s digital image library.
The Polaroid Lab begins its process when a smartphone is placed atop the printer, screen down. The device then re-captures a photo that was previously taken on the phone, optimizes the image for film and prints it out into Polaroid format on the spot. The printer’s physical design language stays true to Polaroid’s original devices with its boxy black and white body, red analog button and rainbow branding.
An accompanying app allows users to alter various settings similar to Instagram’s editing mode, such as exposure and color correction – a feature that certainly isn’t available with traditional Polaroid cameras. The app also offers the option to turn one large image into a collage of Polaroids by breaking up the original image into nine separate prints. The Polaroid Lab charges over Micro USB, and the company claims that a single charge should last around one month. Any type of film is accepted by the device, except for SX-70.
The Polaroid Lab will retail for $100 USD once it releases online and in select stores next month on October 10.
In other tech news, Apple just unveiled its upcoming Apple Watch Series 5, which will feature an always-on display.
- The Verge
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