Canadian boutique Off the Hook has tapped Vans for a new collaboration to celebrate its hometown of Montreal. The new collection, titled “Chez Nous,” features three new colorways of the classic Vans Era LX silhouette with a luxe leather and suede detailings.
The styles in the Chez Nous collection pay homage to OTH‘s three Montreal shops. Vieux-Montréal is inspired by Montreal’s historic Old Port, with a dark blue exterior to call to mind the Saint Lawrence River that borders the city. The rusty brown Centre-Ville style is named for Montreal’s downtown and evokes the city’s architecture. The Plateau colorway is a thyme green to evoke the leafy green streets of the neighborhood and the famous Mount Royal, for which the city is named.
Like many of OTH’s previous collaborations, the Vans collection hopes to create an authentic celebration of Montreal’s history. The boutique has previously collaborated with Vans on a Mid Skool ’77 LX inspired by Montreal’s food culture.
The Chez Nous collection launches today at OTH’s Downtown Montreal boutique, with the sneakers available via the Frenzy app beginning at 12 P.M. EST.
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HOW TO COP A PAIR: We’re marking the release of the CHEZ NOUS X VAULTS with something big this Saturday at the OTH-1021 location! The first 50 people to purchase a pair will have the chance to customize a free t-shirt or tote bag of their choice. This is a one time event happening in our Vans space at OTH-1021 only so make sure you don’t miss it!