For its latest timepiece, Diesel has updated the Mega Chief watch with a nod to industrial materials, complemented by a bold gradient of colors. Pro Era‘s Kirk Knight was tapped to sport the silhouette in the label’s new lookbook for the limited edition drop.
Leveraging concrete’s rugged utilitarianism, Diesel implements its aesthetics to create a sleek offering. Innovative in design, the bezel and links are structured from real concrete for a visual edge. Across the dial’s smooth glass encasement, orange and blue ombre are a bright juxtaposition to the materiality, further fueling its eye-catching properties. Elements typically seen on the brand’s best selling silhouette, like its oversized round case, drive home Diesel’s signature style. Rounding out the piece, the moniker “LIVING IN A CONCRETE JUNGLE” hits the back, reminding urbanite wearers of the thrill of city life.