Helly Hansen Reinterprets 140 Year Archive With Innovative Fabrics & Nylon Accessories
SS20 also sees a colorful collaboration.
Scandinavian stalwart Helly Hansen has looked to its 140 year archive for its upcoming Spring/Summer 2020 collection. In this, Helly Hansen presents a graphic collaboration with Parisian creative studio No More Mondays and a number of reinterpreted staples showcasing the brand’s DNA and new, innovative fabrics.
Helly Hansen also draws inspiration from deconstructed workwear palettes and lightweight performance materials for SS20. Pieces are delivered in the label’s traditional colors such as natural tan, black, blue and orange, but also introduce a green print thanks to No More Mondays.
Key pieces from the SS20 collection include the Heritage Carpenter Jacket, which now sees a techy, breathable fabric and a new reflective pocket on the back, as well as the Heritage Helox Hybrid Rain Jacket — a fully taped waterproof jacket that features Helox fabric on the shoulders and hood for extra protection.
Complementing the selection of professional outdoor gear is the introduction of a clip-on bag. The bag is made from nylon and features a revolutionary nylon clip click.on™ system. Take a look at the entire collection in the lookbook above and pick up your favorite Helly Hansen pieces when it drops in February 2020.
In other news, Stone Island has showcased its Shadow Project FW19 collection.
