Ford Launches Its Own eSports Racing Teams at Gamescom 2019

Competing at the Forza Racing Championship.

By
Gaming
1,116 Hypes 0 Comments

American automobile manufacturer Ford announced at Gamescom 2019 that it will concurrently start recruitment for its inception eSports racing team named Fordzilla.

Ford said in a statement that it will “be seeking out the best online racers to form its first ever esports teams” for respective national teams representing France, Germany, Italy, Spain and the UK, and will additionally be selecting an all-star team from within those nations to form a wider European team.

“We at Ford have a racing pedigree that others can only envy. Now is the time to take that know-how and apply it to the world of esports — capturing the imagination of a new generation of virtual racing drivers, inspiring them to take a ride in one of our Ford Performance vehicles,” said Roelant de Waard, VP of Marketing Sales and Service, Ford Europe.

Amko Leenarts, director of Design at Ford Europe, added: “The distinction between real and virtual worlds is blurring. Gaming is now a part of mainstream culture. Top gamers challenge professional race drivers in real life and many of our day-to-day activities are ‘gamified’, from using fitness apps to collecting loyalty points for a free coffee. Harnessing the passion and expertise of the gaming community will help evolve our thinking around what future journeys will look like — something that we are all committed to and really excited about.”

Recruited eSports racers will be competing across an array of racing games, one of which is the Xbox One exclusive Forza Motorsport 7. Ford had previously teamed up with Microsoft for a Forza Racing Championship tournament in 2017, the grand prize of which was a 350-horsepower Ford Focus RS. The tournament then returned for a second year in 2018 with a prize pool of $100,000 USD.

To learn more about the Forza Racing Championship and how to sign up, head over to its website now.

Elsewhere in gaming, PUBG has announced that cross-play for Xbox One and PlayStation 4 will arrive in October.

Read Full Article

What to Read Next

Flying Lotus Previews Mac Miller's Unreleased Verse on "More"
Music

Flying Lotus Previews Mac Miller's Unreleased Verse on "More"

The unheard cut was debuted at one of FlyLo’s recent shows.

Your Pressing 'Avengers: Endgame' Questions Are Finally Answered
Entertainment

Your Pressing 'Avengers: Endgame' Questions Are Finally Answered

“Why five years?” “Why did you delete the ‘kneeling’ scene?”

MCA Chicago Drops More Virgil Abloh "Figures of Speech" Exhibition Apparel
Fashion

MCA Chicago Drops More Virgil Abloh "Figures of Speech" Exhibition Apparel

Featuring hoodies, t-shirts, industrial belts, and socks.


Wingstop Announces Second UK Location Opening Next Month
Food & Beverage

Wingstop Announces Second UK Location Opening Next Month

With a further two locations set to open later this year.

In4mation Joins Albino & Preto for Jiu-Jitsu Gis Dedicated to Hawaii
Fashion

In4mation Joins Albino & Preto for Jiu-Jitsu Gis Dedicated to Hawaii

Celebrating BJJ in the Aloha State.

adidas Originals' All-New Archive-Inspired Stadt Will Release Later This Week
Footwear

adidas Originals' All-New Archive-Inspired Stadt Will Release Later This Week

Choose either “Real Purple/Solar Yellow/Gold Metallic” or “Glow Green/Gold Metallic.” 

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.