To commemorate the prestigious
Items in the assortment seek to highlight some of the notable trademarks of each designer, such as BODE’s affinity for vintage textiles and Kenneth Ize’s signature use of the traditional Aso Oke fabric from Nigeria. Other pieces in the mix include ANREALAGE’s BE@RBRICK diffuser in collaboration with Medicom Toy, as well as Bethany Williams’ various recycled styles like denim jackets and pants.
HYPEBEAST also reached out to 24S’ Buying Director, Maud Barrionuevo, who answered a few questions in relation to to the capsule:
How did this project to feature these young designers come about?
Supporting emerging talent is dear to 24S from the beginning, and the partnership with the LVMH Prize provides a global platform for the young designers to showcase their vision of fashion. We are proud to provide visibility to these creatives and connect their work with customers who are curious for newness and excited about design. The starting point for the curation process came from the idea that the edit should represent the unique visual identities of each designer. We found it particularly fascinating to explore some of the menswear-focused brands and designs from a womenswear point of view. The selection was ultimately a collaborative exercise between our teams and the designers’.
How does the project fit into 24S’ push to express the heritage labels of LVMH while delivering the latest in contemporary fashion?
The finalists’ collections combine heritage and modern techniques, inspirations and practices, and it’s fantastic to see the designers’ personal passions and backgrounds emerge through their work, whether it’s attachment to a traditional craft, or passion for a sustainable practice. This is truly the future of fashion.
What are some key concepts that tie these young designers together?
The 2019 edition’s 8 finalists all have different backgrounds and unique creative identities, which makes for an incredible product mix. What brings them all together, however, is their unique engagement to a cause, in different ways that are meaningful to them, be it in the way they produce, their creative process, or their use of materials. We are thrilled to shine a spotlight on their work through this exclusive edit of their collections. For instance, Bethany Williams donates a portion of proceeds back to a shelter which aims to provide safety and stability for recently incarcerated women. Some of these women are represented in some of the drawings from her collections. Kenneth Ize, on the other hand, is devoted to preserving and highlighting long-established craft and traditions of local Nigerian artisanship.
Prices range from £40 GBP (approximately $50 USD) for the exclusive PHIPPS’ bandana, up to £4320 GBP (approx. $5,300 USD) for ANREALAGE’s patchwork bomber jacket. Check out the capsule now on 24S.com and look out for the LVMH Prize winner’s collection to launch after the announcement on September 4.