Bode Is in the Peak of Its Cowboy Era for SS27
Centering on “the peak of the American cowboy era” (circa 1865 – 1890s), the brand continues its FW26 “Rodeo Bodeo” theme through an exploration of classic Western style.
Summary
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Bode’s SS27 collection reimagines the 1865-1890s American cowboy era, blending ornate Western styles with contemporary, wearable staples.
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Signature details include playful cow prints, subtle rodeo motifs, heavy suede and leather fringing, and intricately decorated denim.
As a continuation of the FW26 Rodeo Bodeo concept, Bode designer Emily Adams Bode Aujla explores signature Western styles with a timeless touch for SS27. Centering on “the peak of the American cowboy era” (circa 1865 – 1890s), the latest range features strong cowboy cultural references combined with the ornate embellishments and durable materials of the time.
Standing out immediately is a women’s look featuring a brown cow print bikini and jacket, a high-exposure contemporary number that grounds this time-hopping collection in the present. The pattern continues in a men’s look comprising a jacket and shorts outlined by matching green trims and styled with a green striped tee. Other fabrics incorporate cowboy motifs like rope tricks and horses in colorful patterns. Some executions are more discreet than others: a gray animal print is superimposed with blue cowboys in mid-lasso form, which are only visible with a closer glimpse.
Suede and leather fringe play a major role in imbuing the broader collection with a cowboy feel. Brown leather riding pants are emphasized with a short fringe finish up the legs, while multiple jackets, including a red blouson with a decorative yoke, feature more dramatic fringe moments. Denim also continues as a main staple for SS27, featured in a camp-collar long-sleeve adorned with star rivets at the pocket and a chore jacket, decorated with folk-style trims around the collar, pockets, and cuffs.
Styled with a certain ease true to the present, the overall collection goes heavy on Western-inspiration through statement pieces while grounding it in a foundation of wearable staples like the t-shirts, trousers, and tailored ensembles.
See the full Bode SS27 collection in the gallery above.
