Under Armour Introduces New Material Innovation In Anthony Joshua's Boxing Boot

“Project Chameleon” will debut tonight, when Joshua takes on Andy Ruiz Jr. at MSG.

Footwear
18,015 Hypes 10 Comments

As we countdown the hours until tonight’s main event, one in which Anthony Joshua looks to defend his Heavyweight belts against Andy Ruiz Jr., Under Armour unveils Joshua’s fight-night boots, incorporating the brand’s latest material innovation.

This past year, Joshua visited Under Amour’s Human Performance Center in Portland and worked closely with Innovation Design Ambassador John Acevedo and Technical Footwear Innovation Lead Alan Toronjo to “evolutionize” the traditional boxing boot. Spending months studying the champ’s movements, the team decided to focus on enhancing and maintaining AJ’s power, starting from the ground up with an outsole traction pattern that provides superior movement and 360-degree torque.

Next, designers crafted a rounded midsole that not only aids AJ’s natural motion, but it also counteracts any wobbling back towards the ropes should he ever get stunned by a hard hit. Lastly, and most importantly, this boot stars UA’s new, never-before-seen material innovation, dubbed “Project Chameleon” for its ability to move symbiotically with the body. This auxetic material, used to form the entire forepart of the upper, delivers a dynamic, second-skin feel that belies the unusual durability and strength of the material.

Check out the behind-the-scenes video with Joshua below, and be sure to tune into his bout tonight, streaming live in the US on DAZN, and on Sky Box Office in the UK.

Read Full Article

What to Read Next

A-COLD-WALL* x Futura Official Lookbook
Fashion

A-COLD-WALL* x Futura Official Lookbook

The capsule launches at Dover Street Market Singapore.

Jon Buscemi and James Bond Launch Wolves Whiskey
Food & Beverage

Jon Buscemi and James Bond Launch Wolves Whiskey

A spirits label that complements their existing brands and revered lifestyles.

Virgil Abloh Opens "COMING OF AGE," His First Curated Art Show
Arts

Virgil Abloh Opens "COMING OF AGE," His First Curated Art Show

Opening tonight at Los Angeles’s Little Big Man Gallery.


HUF Partners With the Harold Hunter Foundation for Limited Capsule Collection
Fashion

HUF Partners With the Harold Hunter Foundation for Limited Capsule Collection

In honor of the late skateboarder and actor.

Showtime Drops Teaser & Release Date for Rick Rubin Documentary 'Shangri-La'
Music

Showtime Drops Teaser & Release Date for Rick Rubin Documentary 'Shangri-La'

Take a first look at the impact of the legendary producer.

Robert Pattinson Is Officially the New Batman (UPDATE)
Entertainment

Robert Pattinson Is Officially the New Batman (UPDATE)

The youngest actor to play the Caped Crusader.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.