Rich Brian Shares Video for New Single "Yellow" Featuring Bekon (UPDATE)

UPDATE: The official music video for “Yellow” is out now. The video is directed by Dave Meyers, who has shot visuals for Kendrick Lamar, Travis Scott & Drake, Ariana Grande.

“I want kids from all over the world to feel like they can make it no matter where they’re from,” Brian says of “Yellow.” “I see myself in the same boat that many have traveled in before in hopes of reaching something better. This song is for the past, present, and future generations who brave new worlds with nothing guaranteed.”

Of the video, Meyers says, “The song speaks to an overlooked and stereotyped Brian, so the video aims to suggest there is an identity suffocation at the front of that and explores a metaphoric journey of breaking out of that mold, breaking free—but at what cost? Freedom can be chaos if new to it. All this is designed to suggestively mirror Brian’s own journey into the limelight.”

Brian’s new album, The Sailor, comes July 26 on 88rising. The album is Brian’s second, following 2018’s Amen, which made him the first Asian musician to reach #1 on the iTunes hip-hop charts.

ORIGINAL STORY: Rich Brian has made his musical return with a new single, “Yellow.” The record features vocal and production contributions from DAMN.’s Bekon. The fresh five-minute cut kicks off with Bekon’s fiery take on fame before an almost unrecognizable Brian jumps in during the explosive bridge. Keeping up the fervent energy, the 88rising star utilizes a slow and more melodic flow — the first of which we’ve heard — as he speaks honest truths about his crazy rise from a viral sensation to a full-blown artist. “Rock 50 stages in all 50 states b***h / I did it all without no citizenship to show the whole world you just got to imagine,” he spits aggressively, exhibiting his musicality’s 180 from 2018’s Amen.

Stream Rich Brian’s “Yellow” featuring Bekon on Spotify and Apple Music.

In other new music releases, take a listen to Kevin Gates’ “Return of the Mack.”