KAWS x Uniqlo UT Release in China Causes Pandemonium at a Mall

Shoppers went on to remove tees off of mannequins.

Fashion
81,857 Hypes 39 Comments

The special KAWS x Uniqlo UT collaborative capsule just released this weekend in China. With the artist’s growing popularity in the region reaching astronomic heights, it looks like the hype for this particular release has caused quite the frenzy amongst shoppers. Viral videos across social media platforms have revealed that young consumers were eager to get their hands on anything and everything that was part of the brand partnership drop.

As seen in the post below by @supreme_leaks_news, shoppers waiting outside a department store managed to make their way inside to run towards the lone Uniqlo retail space. Gates for the store were barely open yet but you can see some people from the crowd crawling underneath to get to the special merchandise as quickly as possible. However, things turn ugly when some of the would-be purchasers stood on shelves and displays to undress mannequins in order to purchase the tees that were fastly getting snatched up. You can also see others just grabbing full racks of tees with hangers included and leaving others to fend for themselves.

Since the collab is expected to see a wider global release, it seems like the resell value of the products won’t be increasing much. Some of the tees on reseller sites now are fetching for just $20 USD. The retail price of the tees: $15 USD. Check out the action below.

Meanwhile, “fake” Supreme brand Supreme Italia just lost a trademark battle in China.

Read Full Article

What to Read Next

Supreme Italia Loses Trademark Registration in China
Fashion

Supreme Italia Loses Trademark Registration in China

Supreme US has been in an ongoing legal battle with the counterfeit chain.

Kanye West & adidas Drop a Trio of All-Black YEEZYs in This Week's Footwear Drops
Footwear 

Kanye West & adidas Drop a Trio of All-Black YEEZYs in This Week's Footwear Drops

Can you pull a trifecta?

Queen Andrea Takes Over Houston Bowery Wall With New 'Believe' Mural
Arts

Queen Andrea Takes Over Houston Bowery Wall With New 'Believe' Mural

Celebrating cultural diversity in NYC.


Will Fashion's Next Big Thing Come from Finland?
Fashion 

Will Fashion's Next Big Thing Come from Finland?

Why the fashion giants like LVMH are looking to Helsinki’s Aalto University for new talent.

KM20 and A-COLD-WALL* Create Capsule Collection & Pop-Up Space
Fashion

KM20 and A-COLD-WALL* Create Capsule Collection & Pop-Up Space

Dropping T-shirts, hoodies and more.

Microsoft's Purple 'Fortnite' Themed Xbox One S Has a Release Date (UPDATE)
Entertainment

Microsoft's Purple 'Fortnite' Themed Xbox One S Has a Release Date (UPDATE)

A new ‘Fortnite’ skin will be included in the bundle.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.