YMC Takes Inspiration Psychedelia, De La Soul & French Erotica for "High Summer" Collection
Bold graphics contrast understated staples.
London-based label YMC has unveiled its mid-season collection for the upcoming warmer months. The capsule is titled “High Summer” and is comprised of loose, easy shirts, relaxed trousers, sweatshirts, blousons and knee-length shorts, each delivered in a variety of soft summery hues.
Standout pieces from the mid-season collection include the Floral Malick Shirt — a psychedelia-themed piece featuring artwork inspired by De La Soul — and the Ecru colored human body spell-out logo T-shirt. YMC also delivers a number of two-piece outfits, seeing matching cargo pants and a bowling jacket in olive and a washed-out sky blue T-shirt and shorts combination.
Bold graphics on T-shirts are inspired by a 1960s French underground erotic art publication and the Jane Birkin and Serge Gainsbourg song “Soixante neuf; année érotique,” with each mixing a number of bold primary colors against a soft Ecru hue. Take a look at YMC’s relaxed mid-season offerings in the gallery above, and head to its website and physical stores in London and Seoul to shop the collection.
In case you missed it, check out how Kinfolk styled YMC and other minimal brands in its SS19 editorial.
