Wayward Gets Graphic-Heavy With Brit-Culture Referenced SS19 Collection

Featuring a standout Staffordshire Bull Terrier T-shirt.

By
Fashion
2,707 Hypes 0 Comments

London-based label Wayward has returned with a graphic-heavy collection for Spring/Summer 2019. Founded by PWBC (Palace Wayward Boys Choir) skate crew members Daniel ‘Snowy’ Kinloch and James Edson in 2017, the brand has built itself a strong reputation for delivering clean staples and providing standout collaborations — such as its capsule with Pop Trading Company.

Pieces from its SS19 drop reference founders’ skateboarding history and heavy use of branding, while maintaining a unique look making it stand out from competitive skatewear brands. Key items from the drop include the Staffordshire Bull Terrier-printed T-shirt — a nod to British culture — and the psychedelic font T-shirt which features the face of a Rastafarian.

Elsewhere, Wayward has emblazoned its jagged moniker and emblem onto hoodies, long sleeves and T-shirts, while an embroidered “W” emblem cap rounds off the SS19 collection. Wayward shot its lookbook on an old Fujifilm camera, adding a retro theme to the images that you can see above. The collection will release on the Wayward website on May 31 at 9AM BST.

For more London labels, take a look at the Yardsale SS19 collection which is available to purchase now.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

1077 Users Online

What to Read Next

Nike Updates React Runner ISPA With Summer-Ready Materials & Colors
Footwear

Nike Updates React Runner ISPA With Summer-Ready Materials & Colors

Perforated mesh replaces the classic construction.

Burberry Debuts Limited Edition Monogram Capsule Collection by Riccardo Tisci
Fashion 

Burberry Debuts Limited Edition Monogram Capsule Collection by Riccardo Tisci

Presented by Burberry
A new house code inspired by logo motifs found in the Burberry archive.

Matthew M. Williams Unveils Upcoming Nike Vibram-Equipped Sneakers
Footwear

Matthew M. Williams Unveils Upcoming Nike Vibram-Equipped Sneakers

Take a closer look at the technical hiking-inspired silhouettes.


LEGO Launches a NASA Apollo 11 Lunar Lander to Commemorate the Moon Landing's 50th Anniversary
Design

LEGO Launches a NASA Apollo 11 Lunar Lander to Commemorate the Moon Landing's 50th Anniversary

Featuring a detailed replica of Apollo 11’s Eagle lunar module.

Streetsnaps: Virgil Abloh at His "Freestanding" Seoul Flagship
Fashion 

Streetsnaps: Virgil Abloh at His "Freestanding" Seoul Flagship

The designer wears upcoming collection pieces & signs some of his rarest creations.

Watch Finn Wolfhard in the First 'The Goldfinch' Trailer
Entertainment

Watch Finn Wolfhard in the First 'The Goldfinch' Trailer

Alongside Ansel Elgort, Nicole Kidman & Luke Wilson.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.