New Instagram Shopping Feature Lets You Shop From Your Favorite Influencers

As a follow up from Instagram‘s “Checkout” that has been rolling out since earlier last month, the launch of yet another new function is currently underway. Their latest in-app function lets users shop from their favorite influencers, or “creators,” as the app has coined, to coincide with this particular launch.

The new feature will allow users to make purchases through a creator’s feed without ever having to leave the app. Starting next week, public figures such as Kanye West, Kylie Jenner, Gigi Hadid, Ronnie Fieg and Ashley Strong, will be beta testing the shopping function. According to Instagram, the shopping journey will be similar to that of the aforementioned “Checkout” feature: Users simply need to tap the product in the photo, pulling up a prompt which will allow them to fill out their shipping information and complete the payment. After an order is made, the app saves the payment method so that purchases can be made in the future without repeating the first few steps. Other accounts like publications GQ and Vogue will participate in the beta test, so look out for accounts like those as well.

The official beta launch for the new feature will take place on May 9.

In other related news, check out Instagram’s plan for encouraging content engagement by hiding “Likes.”