Helmut Lang taps Cian Moore to lense a variety of young creatives draped in the label’s SS19 wares, accented by occasional Pre-Fall 2019 items. Along with Moore’s parents, the campaign stars Yung Lean, Clairo, Dominic Fike, Tommy Genesis and Bakar.
Each innovator showcases a selection of key pieces from the seasonal collections, blended with their own wardrobes. For instance, Bakar styles the Slava Mogutin mesh tee over a waffle-knit sweater. Meanwhile, Dominic Fike and Clairo sport full ensembles of Lang, each wearing matching sets of leather or denim gear, respectively, though Clairo adds a yellow mesh tee for extra flair. Tommy Genesis sports the orange pocket pullover, while Yung Lean highlights the evening parka and accelerated raw jeans alongside a well-worn pair of Converse One Stars.
View the campaign imagery above and below, and shop the goods on Helmut Lang’s web store.
Recently, the Helmut Lang archive was laid bare by printings.jp.
- Cian Moore
- Ava Nirui