BEAMS PLUS was launched in 1999 and is founded upon BEAMS‘ American-influenced style it is synonymous for. Continuing its “pursuit of authenticity” approach through workwear, sportswear, military designs, the Japanese imprint has delivered clean menswear staples for 20 years. To celebrate its anniversary, BEAMS PLUS enlists a host of designers, brands and stylists to give an insightful answer to “What is BEAMS PLUS?”
The interview-based, 22-minute long video sees the likes of Bergdorf Goodman‘s men’s fashion director and stylist Bruce Pask, frequent BEAMS PLUS collaborator Daiki Suzuki of Engineered Garments and Keishi Endo, executive vice president of BEAMS discuss the brand’s illustrious history.
Daniel Todd, the senior buyer for MR PORTER, offers an insightful opinion to those perhaps looking to understand what makes BEAMS PLUS such a menswear staple, while brand partner Alan Zafrin of Johnson Leather discusses the craftsmanship and process which goes into each BEAMS PLUS piece. You can watch the 20th-anniversary video above.
In other news, BEAMS has teamed up with Crocs for a SS19 footwear collection.