Shot in London, the video follows each artist as they fight for screen time and command our attention for their bars. Switching back and forth from young Wiley to Stefflon Don, the video follows the punchy hooks delivered by the two rappers, before Sean Paul claims his space. Idris Elba’s section is in stark contrast to the rest of the video, capturing the swaggering Luther star in a mansion complete with a film set, production team and a hawk while decked in a Gucci coat.
Speaking of the video, Scholfield said: “I liked this idea of the artists all competing for lyrical screen-space with them crumpling, folding, or stomping on each other to bring us from one to the next. It had a kinda vibe of bigupmanship and a visual riff on who’s the boasty-iest… to say it was a shoot to remember would be a bit of an understatement. What a killer quartet of awesome artists.”
Watch the music video for “Boasty” above, and let us know your thoughts in the comments below.
In other music news, watch Future take it to the seven seas in the “Goin Dummi” music video.
- Image Credit
- Lorne Thomson/Redferns