Jordan Brand Celebrates 30th Anniversary of Air Jordan 4 With "What The 4"

Expected to drop in November.

Footwear
71.6K 19   Comments
Save

Jordan Brand will be celebrating the 30th Anniversary of the iconic Air Jordan 4 with a special “What The 4” colorway.

Expected to drop in November, the shoe expected to express a palette of all four OG colors: “White Cement”, “Black Cement”, “Military Blue” and “Fire Red.” It’s also expected to feature the retro “Nike Air” heel tabs.

The Air Jordan 4 “What The 4” is set to release November 23 on the nike.com and at select Jordan Brand retailers, though there has yet to be news on the price tag for the sneakers. Stay tuned for more details, as they become available.

In case you missed it, take a look at this new tiger-stripe camo Air Jordan 33.

Read Full Article

What to Read Next

Jordan Brand Delivers Tropical Energy With the Air Jordan 4 "Birds of Paradise"
Footwear

Jordan Brand Delivers Tropical Energy With the Air Jordan 4 "Birds of Paradise"

The upcoming women’s exclusive silhouette features an understated neutral upper paired with vibrant underfoot accents and special-edition packaging.

Jordan Brand Honors the U.K. Hoop Scene With the Air Jordan 4 "London"
Footwear

Jordan Brand Honors the U.K. Hoop Scene With the Air Jordan 4 "London"

The regional release features shaggy gray suede, hidden inner-tongue branding, and translucent heel details.

J Balvin and Jordan Brand Honor Colombian Wildlife With the Air Jordan 4 "Amazonas"
Footwear

J Balvin and Jordan Brand Honor Colombian Wildlife With the Air Jordan 4 "Amazonas"

The glossed, yellow crocodile leather iteration pays tribute to the Amazon ecosystem.


Air Jordan 9 Low "What The Kilroy" Merges Six Fictional Alter Egos
Footwear

Air Jordan 9 Low "What The Kilroy" Merges Six Fictional Alter Egos

The upcoming low-top release combines the entire 2012 Kilroy Pack into one mismatched silhouette.

Ryan Trey & Bryson Tiller Unveil a Dark Video for "Nowhere To Run"
Music

Ryan Trey & Bryson Tiller Unveil a Dark Video for "Nowhere To Run"

An artistic visual to match the mellow R&B track.

This Nike Air Max 720 STRN Features Basketball Manga
Footwear

This Nike Air Max 720 STRN Features Basketball Manga

As part of Greater China’s High School Basketball League (HBL) Pack.

Fred Perry & Art Comes First Drop Jamaican-Influenced Capsule Collection
Fashion

Fred Perry & Art Comes First Drop Jamaican-Influenced Capsule Collection

Packaged in uniquely-designed record sleeves.

Angelina Jolie Reportedly in Talks to Join the Marvel Cinematic Universe
Entertainment

Angelina Jolie Reportedly in Talks to Join the Marvel Cinematic Universe

We may see her in Phase 4 of the MCU.

mastermind JAPAN & C2H4 Unveil Sci-Tech & Futurism-Informed "TX-074" Collection
Fashion

mastermind JAPAN & C2H4 Unveil Sci-Tech & Futurism-Informed "TX-074" Collection

Celebrating technological progress.

RHUDE & Thierry Lasry Craft the RHODEO Sunglasses
Fashion

RHUDE & Thierry Lasry Craft the RHODEO Sunglasses

Hand made in France with Mazzucchelli Italian acetate.


Bulova Brings Back the Iconic '70s Computron LED Watch
Watches

Bulova Brings Back the Iconic '70s Computron LED Watch

Following a trend of vintage reissues.

A Taste of GoldLink's Collaborative Project With André 3000 Has Surfaced
Music

A Taste of GoldLink's Collaborative Project With André 3000 Has Surfaced

Titled “Love 3rd” and produced by Matt Martians and Steve Lacy.

RIMOWA x Bang & Olufsen Link for the Perfect Travel Headphones
Tech & Gadgets

RIMOWA x Bang & Olufsen Link for the Perfect Travel Headphones

Travel essentials.

G-Eazy, Blueface, YG & ALLBLACK Connect for "West Coast" Video
Music

G-Eazy, Blueface, YG & ALLBLACK Connect for "West Coast" Video

This one’s a hit.

John Mayer Joins Hodinkee for a Second Round of 'Talking Watches'
Watches

John Mayer Joins Hodinkee for a Second Round of 'Talking Watches'

That’s a lot of Rolex Daytonas.

Lil Uzi Vert Officially Joins JAY-Z's Roc Nation Management
Music

Lil Uzi Vert Officially Joins JAY-Z's Roc Nation Management

#FreeUzi.

More ▾