In-N-Out Suing PUMA Over California Drive-Thru Sneakers

The shoes released last month.

By
Footwear
26,439 Hypes 14 Comments

After unveiling a California-themed set of sneakers last month, PUMA is now being sued by In-N-Out Burger for trademark infringement. The fast food chain claims that the athletic brand used design elements specific to In-N-Out on its Cali-0 Drive Thru CC and California Drive-Thru shoes, which were a brand collaboration with designer Mike Cherman.

In the lawsuit, which was filed on Friday, In-N-Out’s federally registered palm tree symbol and the signature red and yellow color combination of its logo are highlighted as infringing on existing trademarks and trade dress. Court documents state that PUMA has marketed the shoes with burgers and other items found on the restaurant’s menu and its clothing, causing publications and consumers to equate the two entities as collaborators. In-N-Out is seeking for PUMA to cease production and any related advertising of the sneakers, as well as to be awarded any profits related to their sales.

“By using In-N-Out’s designs and trade dress, Puma and Cherman intentionally confused consumers for their own benefit and have also created the impression that our marks and unique trade dress are available for public use,” Arnie Wensinger, In-N-Out’s executive vice president said in a statement to NBC4.

The footwear in question was constructed with a white leather upper, with “Blazing Yellow” and “High Risk Red” trimmings on both. Palm tree-printed laces are found on the Cali-0 Drive Thru CC edition, which retails for approximately $113 USD. The California Drive-Thru style is priced at $90 USD. PUMA has shared three promotional videos on Instagram since their release in February.

HYPEBEAST reached out to PUMA for a comment and was told that the company has “a policy of not commenting on ongoing legal cases.”

Read Full Article

What to Read Next

Helmut Lang Enlists Slava Mogutin for SS19 "Logo Hack" Collection
Fashion

Helmut Lang Enlists Slava Mogutin for SS19 "Logo Hack" Collection

Hyper-masculine logomania.

Nike Air Max 95 Incorporates a Fun Mix of Graphics and Colors Before Air Max Day
Footwear

Nike Air Max 95 Incorporates a Fun Mix of Graphics and Colors Before Air Max Day

A new pattern-heavy option.

Freddie Gibbs & Madlib Share the Title-Track Off Their New Album, "Bandana"
Music

Freddie Gibbs & Madlib Share the Title-Track Off Their New Album, "Bandana"

Featuring Jamaican dancehall artist Assassin.


Will Smith Casted as Serena and Venus Williams' Father for 'King Richard' Movie
Entertainment

Will Smith Casted as Serena and Venus Williams' Father for 'King Richard' Movie

His entertainment company will share production duties.

Nike Air VaporMax Flyknit 3.0 "Blue Fury" Packs a Colorful Punch
Footwear

Nike Air VaporMax Flyknit 3.0 "Blue Fury" Packs a Colorful Punch

Something to brighten up your daily outfit.

Interracial Couple Emojis Are Finally Here
Tech

Interracial Couple Emojis Are Finally Here

Wordless communication just got more inclusive.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.