French label Hélas finds beauty in the ruins for the just-dropped spring 2019 collection. The new lookbook, which was shot in Barcelona, showcases an assortment of the brand’s signature caps, T-shirts and tracksuits. Set amongst a beautifully rundown backdrop in Spain, the new imagery keeps in step with Hèlas’ affinity for establishing a sense of place to introduce its latest designs.
The new garments keep in line with the brand’s signature streetwear staples, while creatively introducing new colorways, fabrics and prints. Amongst the highlights are tracksuit jackets updated with a checked cotton fabric combined with their typical nylon. Bold color-blocked hats and shirts offered in bright orange, green and red variations are offset by contrasting white and black. Plus, a new “Hélas Club” graphic adorns a series of crewneck T-shirts and sweatshirts.
Check out the lookbook above. The collection is available now at helascaps.com.
In case you missed it, Grind London also recently released its spring 2019 lookbook.
- HYPEBEAST FRANCE