Eytys Looks to the '90s With New Sonic Silhouette

Referencing music videos and streetwear brands of the era.

Footwear
5.1K 7 Comments
Save

With its first full ready-to-wear line set to arrive for Fall/Winter 2019, Swedish label Eytys has unveiled a new silhouette to add to its footwear line-up. Named the Sonic, the sneaker is inspired by the way that the 1970s was channeled in the late ’90s, with reference points including Beck, New Radicals’ videos and streetwear brands of the time.

The sneaker features a squared toe, as well as an upper constructed from either silky suede or canvas. Arguably the stand-out detail of the oversized sneaker is its embroidered rainbow branding and heart-shaped sole logo. The Sonic is set to release in three colorways — black, “Ecru” and “Rosso — via the Eytys web store and at select retailers including SSENSE on March 7.

In other footwear news, Kiko Kostadinov and Camper have a new collaboration.

Read Full Article

What to Read Next

SMITH Brings Back a ‘90s Classic with the Return of the Sliders
Fashion

SMITH Brings Back a ‘90s Classic with the Return of the Sliders

Presented by SMITH Optics
The same interchangeable lens concept that changed eyewear gets a modern update.

CNCPTS and New Balance Unveil '90s Grunge-Inspired 997 "Montage"
Footwear

CNCPTS and New Balance Unveil '90s Grunge-Inspired 997 "Montage"

Reinterpreting the classic silhouette with raw scuffing and marker-style details.

Davide Sorrenti's Journals Reveal the Mind Behind the '90s Countercultural Moment
Art

Davide Sorrenti's Journals Reveal the Mind Behind the '90s Countercultural Moment

A new book by IDEA honors the teenage fashion photographer that defined a decade.


Mous Lamrabat's “Moustalgia” Exhibition Remixes '90s Pop Culture with North African Roots
Art

Mous Lamrabat's “Moustalgia” Exhibition Remixes '90s Pop Culture with North African Roots

The collaboration with WePresent fuses iconic Western memorabilia with personal memories, celebrating a decade of monolithic culture.

Samsung Reportedly Working on Two More Foldable Phones
Tech & Gadgets

Samsung Reportedly Working on Two More Foldable Phones

Two new takes on the technology.

Bentley Celebrates 100th Anniversary With Continental GT Number 9 Edition
Automotive

Bentley Celebrates 100th Anniversary With Continental GT Number 9 Edition

1/100.

adidas Spezial Celebrates St. Patrick's Day With New Pack
Footwear

adidas Spezial Celebrates St. Patrick's Day With New Pack

With three Irish-inspired colorways.

Planetary Forces Shape the New Lagonda All-Terrain Concept Crossover
Automotive

Planetary Forces Shape the New Lagonda All-Terrain Concept Crossover

Definitely looks like it could take you to space.

Off-White™'s Industrial Belt-Ribbed Boxer Briefs Are Here
Fashion

Off-White™'s Industrial Belt-Ribbed Boxer Briefs Are Here

They might not withstand 5,400lbs.

Lamborghini Reworks Aventador SVJ Into Roadster Model
Automotive

Lamborghini Reworks Aventador SVJ Into Roadster Model

Packing a record-breaking engine beneath a convertible construction.


A Closer Look at Kiko Kostadinov's SS19 Camper Collection
Footwear

A Closer Look at Kiko Kostadinov's SS19 Camper Collection

Reworking the chunky Teix silhouette.

'Avengers: Endgame' Could Be Robert Downey Jr.'s Final MCU Film
Entertainment

'Avengers: Endgame' Could Be Robert Downey Jr.'s Final MCU Film

Finishing his contract.

Mercedes-AMG Releases V12-Powered "Final Edition" S65
Automotive

Mercedes-AMG Releases V12-Powered "Final Edition" S65

Only 130 made worldwide.

HOMME BOY SS19 "STOMA" Collection Dissects the Elements of Human Anatomy
Fashion

HOMME BOY SS19 "STOMA" Collection Dissects the Elements of Human Anatomy

Striking punk-tinged wears.

Häagen-Dazs Introduces Alcohol Flavored Spirits Collection
Food & Beverage

Häagen-Dazs Introduces Alcohol Flavored Spirits Collection

7 new alcohol infused flavors.

Yung Lean Taps Whitearmor & RipSquad for 'Total Eclipse'
Music

Yung Lean Taps Whitearmor & RipSquad for 'Total Eclipse'

The latest release from Yung Leandoer.

More ▾