Bernhard Willhelm Comments on Consumerism for New Collection
And puts Steve Jobs’ face on a sweater.
For his latest collection, Bernhard Willhelm presented a selection of his typical out-of-the box designs — most notably, a few garments displaying Apple founder Steve Jobs’ face. The reason? The German designer is making a not-so-subtle statement about consumerism.
“It’s a symbolic view on consumerism and the relationship between consumers, authors of consumer innovations, and the present and future states of humanity and the world,” he said when he revealed the Fall/Winter 2019 collection in Paris earlier this month, according to Vogue. With members of the Veniceball basketball team serving as models against a blue tarp background, a new lookbook playfully displays the assortment of unisex garments.
In addition to a sweater and scarf adorned with Jobs’ face, pieces include tie dye shorts and T-shirts, trenches with exaggerated pockets, and an array of knits and oversized shirts tagged with the word “consumer.” Once again, the designer has shared his singular vision through eclectic wares and and a tongue-in-cheek lookbook. Peep a few highlights from the collection, which will be available later this year.
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