Lana Del Rey Shares Lengthy Visual for "Norman fucking Rockwell," "Bartender" & Happiness is a butterfly"

A 14-minute video directed by her sister Chuck Grant.

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Music
4,791 Hypes 1 Comments

Back in September, Lana Del Rey linked up with Ariana Grande and Miley Cyrus the visual in support of “Don’t Call Me Angel,” the trio’s collaborative single originally released as the anthem for the Charlie’s Angels revamp. Now, revisiting her most recent studio album Norman Fucking Rockwell!, Lana Del Rey is serving up a new set of visuals for the aforementioned LP’s Jack Antonoff-produced title track. Notably, today’s clip for “Norman fucking Rockwell” features Lana Del Rey as its editor and her brother Chuck Grant as its director. A 14-minute presentation, Lana Del Rey’s latest video also contains the visual components for “Bartender” and “Happiness is a butterfly.”

“It was staggered with references from living in Hollywood and seeing so many things that didn’t look right to me, things that I never thought I’d have permission to talk about, because everyone knew and no one ever said anything,” Lana Del Rey explained to Billboard when opening up about the themes and content of Norman Fucking Rockwell!. “The culture only changed in the last two years as to whether people would believe you. And I’ve been in this business now for 15 years!

You can take a look at Lana Del Rey’s new music video for “Norman fucking Rockwell,” “Bartender” and “Happiness is a butterfly” above. Previously, Lana Del Rey shared vignettes for her cover of Sublime’s 1996 Sublime record “Doin’ Time” and two Norman Fucking Rockwell! singles, “F*ck It I Love You” and “The Greatest.”

For more, revisit Lana Del Rey’s August rendition of “Season of the Witch,” which she put together for Guillermo Del Toro’s Scary Stories to Tell in the Dark.

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Photographer
Mat Hayward/Getty Images

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