Better Gift Shop & Roots Celebrate 60 Years of Motown Records With Special Varsity Jacket

Handcrafted in Canada.

By
Fashion
4,652 Hypes 2 Comments

Motown Records is celebrating its 60th year in the game. Last month, we saw an exclusive collaboration with Carhartt WIP, spanning everything from graphic T-shirts to button-ups. This time around, however, the record company is putting all its focus on a single varsity jacket, with help from Better Gift Shop and the Canadian heritage label Roots — featured is a limited-edition 60th-anniversary varsity jacket.

Manufactured at Roots’ leather factory in Toronto, Canada, the jacket comes in rich delicate navy-toned melton wool, complemented by cream-colored Italian leather sleeves. The back of the jacket features an arched “MOTOWN” felt patch sewn at the top, followed by its “M” logo and “Better Gift Shop” branding below. Coming with sleek tonal central snap buttons, the front of the jacket sees a large “B” patch sewn over the upper left chest, contrasted by “Motown / 60th Anniversary / 1959 – 2019 Detroit, U.S.A.” embroidery on the right side. One noteworthy highlight of the jacket is all the tight-woven patches placed along the sleeves, etched with graphic logos of some of Motown’s sub-labels. As a finishing note, the garment is lined with sleek nylon, while brown and beige-striped ribbing appears at the collars, cuffs and hem.

The Better Gift Shop x Roots x Motown Records 60th Anniversary Varsity Jacket is currently available at Better Gift Shop’s website, its Toronto Flagship and its Dover Street Market Los Angeles outpost for $900 USD. In January 2020, the jacket will be available at Dover Street Market Ginza, New York and London.

Elsewhere, Stüssy has collaborated with Harris Tweed on a concise capsule.

Read Full Article

Better Gift Shop x Roots x Motown Records 60th Anniversary Varsity Jacket

What to Read Next

Donald Glover Joins Andrew Yang's Campaign as Creative Consultant
Entertainment

Donald Glover Joins Andrew Yang's Campaign as Creative Consultant

In support of the 2020 Democratic presidential candidate.

ASICS Details White GEL-1090 With Bright Fluorescent Accents
Footwear

ASICS Details White GEL-1090 With Bright Fluorescent Accents

Equipped with gradient-toned GEL inserts.

The Smiths' First-Ever 1982 Recording Surfaces Online
Music

The Smiths' First-Ever 1982 Recording Surfaces Online

A cover of The Cookies’ “I Want a Boy for My Birthday.”


MAPLE Delivers Comedic Spoof With Poundlandbandit
Fashion

MAPLE Delivers Comedic Spoof With Poundlandbandit

An ’80s-style shopping channel network sketch.

Apple Will Reward $1.5 Million USD Bounty to Anyone Able to Hack an iPhone
Tech

Apple Will Reward $1.5 Million USD Bounty to Anyone Able to Hack an iPhone

The previously invite-only bug program is now open to the public.

See How Louis The Child Brings Energy and Dynamism to Their Tour Performances
Music 

See How Louis The Child Brings Energy and Dynamism to Their Tour Performances

Presented by GoPro
Captured on the GoPro HERO8 and MAX cameras.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.