Following the release of its Fall/Winter 2019 collection, Carhartt WIP is teaming up with American record label Motown for another seasonal selection of apparel. Coinciding with the 60th anniversary of the label’s founding by Berry Gordy Jr., the 13-piece capsule celebrates the instrumental role Motown played in changing American music culture.
After founding Motown Records in 1959, Gordy rapidly began establishing global stars, including Diana Ross & The Supremes, Stevie Wonder, Marvin Gaye and The Jackson 5. Motown Records both reconfigured what hits of the era sounded like and diversified the airwaves of America’s radio stations. The exclusive capsule draws from the imagery and ephemera of Motown’s archive and back-catalog to pay tribute to the label’s rich history.
Highlights of the collection include a sateen bomber and rolled beanie that incorporates the cover art and promotional pictures that accompanied Marvin Gaye’s “Let’s Get It On,” and a “Snake Pit” shirt that references Motown’s basement recording studio. Other T-shirts and hoodies nod to Motown’s sub-labels and the 1970 album “A Pocket Full of Miracles” by Smokey Robinson and the Miracles. Co-branded Phonon headphones and a MasterSounds record weight round out the collection.
The Motown x Carhartt WIP collection will go live November 14 on Carhartt WIP’s website, at in-store locations and at select retailers worldwide. To celebrate this launch, the Museum of Contemporary Art Detroit will hold an event that includes a live performance by Martha Reeves and the Vandellas and a showing of “Showing Up, Showing Out” in partnership with Dazed and NTS. This month’s Carhartt WIP Radio show will also see DJ Moodymann spinning his favorite Motown classics.