It’s been three full decades since Michael Jordan laced up the first pair of Air Jordan 4s in 1989, so Jordan Brand is throwing the iconic silhouette a 30th anniversary celebration with this “What The” makeup. Combining signature details from a quartet of OG AJ4 colorways — “Fire Red,” “White Cement,” “Bred” and “Military Blue,” the “What The” is a potent but not overpowering homage to Air Jordan history. This amalgamation of fresh and familiar is achieved by blending classic Jordan colorblocking sensibilities with a bold new twist.
Calling upon a mismatched style, these AJ4s spread each OG colorway’s accents around their netting, wings, plastic heel piece, tongue and collar in equal fashion. This makes for a look that’s very much the sum of its parts, one that’s much more subtle than expected from a “What The” release. A crisp white leather base provides an unobtrusive middle ground for the vibrant accents to have their shine. From a branding standpoint, both heels feature a classic Nike Air hit on the back, and a signature Jumpman fabric patch on the tongue.
Although it’s somewhat hidden, the shoe’s most unique detail arrives on the lace tips: each features a series of numbers that’s, in fact, an original Air Jordan 4 product code from 30 years ago. Insoles with inversed Nike Air logos complete the look.
The Air Jordan 4 “What The” is slated to make its official arrival on Nike SNKRS November 23. The retail price is set at an even $200 USD.
Get a look at all the special details above, and for more from Jordan Brand, check out 2019’s iteration of the Air Jordan 11 “Bred,” set to release this December.