Adsum Celebrates Store Opening With "Mind Your Head" Capsule

Referencing the space’s low ceilings.

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Fashion
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New York-based label Adsum has celebrated the opening of its new Williamsburg flagship with the launch of a new capsule and range of accessories. Titled “Mind Your Head,” the small capsule is a reference to the space’s low ceilings with all pieces in the capsule — a slate T-shirt, a logotype cap and a beige tote bag — featuring a graphic inspired by a pair of eyes going wonky after a banging your head.

Alongside the “Mind Your Head” capsule, Adsum is also releasing its first selection of store-exclusive products, featuring a notepad, set of stickers and a collaborative BIC lighter. These items are all available for purchase now from the store, while the apparel capsule is also available via the Adsum web store.

In other fashion news, Palace recently debuted its Ultimo 2019 lookbook.

Adsum New York
97 N 7th St
Brooklyn
NY 11249
United States

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