THE SHOP YOHJI YAMAMOTO Opens First-Ever Pop-Up Store
Featuring a photo exhibition.
Following the launch of S’YTE, Yohji Yamamoto Inc. prepares to bring to life its official online store THE SHOP YOHJI YAMAMOTO into a physical space with the brand’s first-ever pop-up shop. The temporary store is featuring S’YTE’s latest collection, as the collection has previously only been available online.
Opening with a multi-faceted approach, the store will also host a photo exhibition by media artist Yoichi Ochiai. Titled “Phosphoric Spirituality-Cloth and Wind, Reverberant Body and Machine,” the exhibition explores the manipulation of clothing in natural environments using technology. Ochiai’s work extends beyond an exhibition, as the artist collaborates with S’YTE to produce a limited range of products such as printed hoodies with the artist’s work.
THE SHOP YOHJI YAMAMOTO pop-up store is now open till October 27.
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THE SHOP YOHJI YAMAMOTO feat. S’YTE
6-10-1 Roppongi, Minato-ku, Tokyo
Roppongi Hills Hillside 2F / HillsBox
