The Moncler Genius World Tour 19-20 presents a collaboration with Japanese designer Hiroshi Fujiwara, founder of cult streetwear brand fragment design, fusing the designer’s love for vintage and military aesthetics with urban and technological references.
Aviator and Americana references mixed with Mod design cues and Pokémon touches finish the 7 Moncler Fragment Hiroshi Fujiwara collection, which revolves around interpretations of the parka and the bomber jacket, under the slogan “Team Positive Force”.
Fujiwara combines Moncler’s technology and craftsmanship with his own cultural references. Consequently, basic urban pieces such as the buffalo check shirt, the teddy fleece jacket or the sweatshirt get the puffer treatment. The latest collection also features bold lettering and obscure slogans onto clean and functional pieces, emphasising how Fujiwara continues to turn the ordinary into cult-like pieces.
7 MONCLER FRAGMENT HIROSHI FUJIWARA will be available online, in Moncler boutiques and in selective wholesale networks worldwide from October 3.