Lyft Announces New Monthly Membership Program, Lyft Pink

Rivaling Uber’s newly tested $25 USD service.

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Tech
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Ride-sharing company Lyft has announced today that it’s rolling out a new monthly membership for riders that include a bevy of new perks called Lyft Pink. This new membership will offer riders 15% savings on all car rides, priority airport pickups, relaxed cancellations, complimentary bike and scooter rides, as well as several yet to be announced surprise offers and upgrades. Lyft Pink will begin at $19.99 USD a month and is currently offering a sign-up membership before rolling out worldwide later this year.

Recently Uber announced a new $25 USD subscription for food and transportation that also offers bike and scooter access on a monthly basis. It also offers 5% off every ride, however, the offer is only being tested in areas like Boston, Chicago, and San Francisco.

In other tech news, Uber Eats has unveiled its upcoming food delivery drone design.

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