According to NBA.com, Leonard has filed a trademark application with the U.S. Patent and Trademark Office for two of his phrases: “What it do baby” and “City views over interviews.” The report goes on to state Leonard is hoping to trademark the aforementioned sayings to use on an upcoming clothing and footwear line, which could also be used by New Balance.
Washington, D.C. trademark lawyer Josh Gerben revealed on the news on Twitter. The trademark application was filed by Leonard on October 23.
“What it do baby” went viral after the Toronto Raptors won the NBA championship last season. Leonard uttered the phrase in an Instagram video taken by former teammate Serge Ibaka.
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Kawhi Leonard has filed two new trademark applications:
1. WHAT IT DO BABY
2. CITY VIEWS OVER INTERVIEWS
The applications, filed on October 23rd, indicate that Kawhi intends to use the trademarks as a clothing brand.#kawhi #ClipperNation
My breakdown ? pic.twitter.com/NDixdKG6qt
— Josh Gerben (@JoshGerben) October 28, 2019