A$AP Rocky & AWGE Announce Permanent New York-Themed Selfridges Space

Launching with exclusive merch.

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Fashion
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Two years after launching a pop-up bodega store in London’s Selfridges, A$AP Rocky and AWGE are set to launch a permanent space inside the iconic store. Similarly to the bodega, the new space — titled the AWGE Store — will take inspiration from New York and particularly Rocky’s Harlem hometown.

Harlem will be recreated in 3D miniature — complete with barber shops, record stores, traffic lights and yellow taxis alongside memories, messages and locations important to AWGE — to act as a backdrop for AWGE merchandise and exclusive releases. The first pieces to release will include Selfridges-exclusive tees, hats, sweatshirts and more. Alongside the exclusive merch, the first drop will also include a Babushka Boi babushka and tote bag, an all-new AWGE x NEEDLES collaboration and even a hand-stitched A$AP Rocky doll.

Take a look at some of the first exclusive pieces to release at the AWGE Store in Selfridges. The space officially opens on October 3.

In other fashion news, check out Palace’s full Winter 2019 collection.

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