To coincide with the upcoming Super Bowl LIII, Nike has opened the doors to a new SNKRS pop-up in the city. The pieces available at the pop-up will be chosen to suit the location, with highlights set to include popular Air Force 1 drops as well as select styles from Virgil Abloh’s “THE TEN” collaboration. Pieces will rotate at the store until it closes in late March. The temporary space will stock hoodies and tees, and will also set to feature a futuristic vending machine — the “Unlock Box” — that will sell accessories and pin-sets.
As well as the SNKRS pop-up, Nike is also set to open a Super Bowl Content Studio in Atlanta. The space will stock jerseys, hoodies, T-shirts and accessories, and will also allow the opportunity to book a photography session with Cam Kirk. The Super Bowl Content Studio is located at 760 10th Street NW.
In other Nike news, check out Matthew M. Williams’ latest collaboration.