Nike Strips Cortez Premium of Swoosh Branding

A minimalist take.

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In contrast to the Cortez Premium’s big Swoosh, Nike’s latest next take on the classic runner goes minimalist with its branding. Two iterations of the Cortez Premium now boast Swoosh-free lateral sides, offering a clean spin on the classic runner. Offered in a muted black/sail or iconic white/red/blue, the trim sneaker retains the Swoosh on the medial side and the usual Nike logos on the tongue tag and heel tab.

Shop the low-key new Cortez Premium shoes on Nike’s site for $100 USD apiece.

For more progressive retro redesigns, take a look at Nike’s atmos-like Air Safari Sport.

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