ASSID's SS19 Lookbook Explodes With Playful New Graphics
“Expen$$ive $$HIT.”
ASSID last dropped a round of amusing graphics for the Fall/Winter 2018 season, but the London-based brand returns for Spring/Summer 2019 with an explosion of quirky styles in its latest lookbook.
The assortment encompasses a range of hoodies, short-sleeved T-shirts and long-sleeved tees that feature the label’s name in various treatments reminiscent of pop art comics. Scantily dressed females are illustrated as caricatures along some of the pieces, portraying roles that include a pilot, a group of cheering “ASSIDMAN” fans and a banana-wielding woman. “Stoned again…,” “Expen$$ive $$HIT,” and “Zero Effort” make up a few of the key phrases within the range. The styles are modeled against matching backdrops to further highlight each graphic.
Expect the goods to release soon at select retailers including END. and Selfridges.
Elsewhere in the streetwear realm, AWAKE NY has collaborated with Dover Street Market on an exclusive Chinese New Year shirt.
