ASSID Unveils Humorous FW18 Lookbook and Video

Featuring riffs on classic logos.

By
Fashion
5,660 Hypes 5 Comments

After dropping its debut collection for Spring/Summer 2018, ASSID is back with another release packed with graphic pieces for Fall/Winter 2018. The latest capsule sees the London-based label continue to rework its logo and use humorous prints on a series of T-shirts.

Key graphics in this collection include a take on the classic Dead Kennedys logo, the brand’s name in an American flag print and a condom packet. Take a look through the lookbook in the gallery above and see the collection teaser video below. The full capsule is set to drop in the near future at select stockists including Dover Street Market, END. and Slam Jam.

In other fashion news, check out Stüssy’s Fall 2018 lookbook.

Read Full Article

What to Read Next

Pharrell Shows off His Favorite Spots in His City Guide to Tokyo
Music

Pharrell Shows off His Favorite Spots in His City Guide to Tokyo

Visiting his “second home.”

This Unique 1966 Ferarri Dino Prototype Is Available for $3 Million USD
Automotive

This Unique 1966 Ferarri Dino Prototype Is Available for $3 Million USD

An early version of Ferrari’s first ever mid-engine road cars.

Nike’s React Element 55 Surfaces in Two New Colorways
Footwear

Nike’s React Element 55 Surfaces in Two New Colorways

Including a clean black and white version.


McDonald's Japan Introduced 48-Piece Chicken McNugget Buckets
Food & Beverage

McDonald's Japan Introduced 48-Piece Chicken McNugget Buckets

No word on how many sauce packets were included.

Nike's Upcoming Blazer Low Is Dominated by Oversized Swooshes
Footwear

Nike's Upcoming Blazer Low Is Dominated by Oversized Swooshes

Heavy branding accents.

Migos Shares New 'Mile 22' Song, “Is You Ready”
Music

Migos Shares New 'Mile 22' Song, “Is You Ready”

Appearing on the soundtrack of Mark Wahlberg’s new film.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. By adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.