Dover Street Market is a multi-level retail space and concept store developed by Rei Kawakubo, and her husband, COMME des GARÇONS president Adrian Joffe. With installation-like spaces and special pop-ups, DSM houses all of CDG’s lines as well as a variety of other labels such as Vetements, Raf Simons, Junya Watanabe and Balanciaga and many more. The retail space is also known for its creative visual merchandising and bi-annual interior change signalling the change of season, which is inspired by “tachiagari,” (translating to “beginning” in Japanese).
With poured concrete, bare ceilings and eclectic fittings, DSM introduced a famously industrial, anti-luxury aesthetic to the fashion retail sphere. Joffe has described its unique approach of mixing high and low-end brands as ‘beautiful chaos’. Each season, designers and artists are invited to produce and create visuals for the store, which results in a completely new look twice a year. Dover Street Market was first located in London, before expanding to locations in Tokyo, Beijing in collaboration with I.T., Singapore and New York.
London store moves from Dover Street to Haymarket
Opens New York branch
Opens Tokyo branch
Created by Rei Kawakubo of Japanese label Comme des Garçons