Eytys Reveals New Textures & Colors in Expanded Jeans Collection

With another campaign from London’s ‘Buffalo Zine.’

By
Fashion
5,560 Hypes 4 Comments

After launching its first denim capsule back at the end of 2017, Swedish label Eytys is set to expand the collection as well as give the pieces a wider release. The new capsule features new materials of original three styles — the Benz, Boyle and Cypress – each of which is inspired by traditional American workwear.

The extended capsule sees the straight-leg Cypress in a denim twilland black tar-like coating while the baggy Benz comes in a tartan wool flannel or in a deep teal “Petrol” color. All 12 styles in the capsule also feature heavy contrast stitching and metal trims.

To launch the collection, Eytys has once again teamed up with London-based magazine Buffalo Zine. The new campaign imagery is an extension of their previous denim imagery and is heavily inspired by advertising from the 1970s. The denim collection will be available from the Eytys web store, the new London flagship and select stockists including HBX from September 4.

For more from Eytys, refresh your memory of our interview with creative director Max Schiller from earlier this year.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

760 Users Online

What to Read Next

Supreme Pays Homage to Late Artist Mike Kelley for FW18
Fashion

Supreme Pays Homage to Late Artist Mike Kelley for FW18

Wearable art.

'Real Housewives' Star Threatens to Sue Chief Keef Over 'Mansion Musik' Artwork
Music

'Real Housewives' Star Threatens to Sue Chief Keef Over 'Mansion Musik' Artwork

She currently owns the mansion.

END. & adidas Collaborate on "Atmosphere" Yung-1
Footwear

END. & adidas Collaborate on "Atmosphere" Yung-1

The retro sneaker gets a new colorway.


Billionaire Boys Club EU Profiles Allan Kingdom in 'Boys of Tomorrow' Vol. 3
Fashion

Billionaire Boys Club EU Profiles Allan Kingdom in 'Boys of Tomorrow' Vol. 3

Talking independence, management and potentially being a pro boxer.

adidas Originals Wraps the Continental 80 in Snakeskin
Footwear

adidas Originals Wraps the Continental 80 in Snakeskin

A high-end update for the classic silhouette.

Air Jordan XX Returns With a Flyknit Overhaul
Footwear

Air Jordan XX Returns With a Flyknit Overhaul

Revived in two colorways.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.