Eytys Reveals New Textures & Colors in Expanded Jeans Collection
With another campaign from London’s ‘Buffalo Zine.’
After launching its first denim capsule back at the end of 2017, Swedish label Eytys is set to expand the collection as well as give the pieces a wider release. The new capsule features new materials of original three styles — the Benz, Boyle and Cypress – each of which is inspired by traditional American workwear.
The extended capsule sees the straight-leg Cypress in a denim twilland black tar-like coating while the baggy Benz comes in a tartan wool flannel or in a deep teal “Petrol” color. All 12 styles in the capsule also feature heavy contrast stitching and metal trims.
To launch the collection, Eytys has once again teamed up with London-based magazine Buffalo Zine. The new campaign imagery is an extension of their previous denim imagery and is heavily inspired by advertising from the 1970s. The denim collection will be available from the Eytys web store, the new London flagship and select stockists including HBX from September 4.
For more from Eytys, refresh your memory of our interview with creative director Max Schiller from earlier this year.
