UPDATE: Inside A$AP Rocky's AWGE x Under Armour Collab Pop-Up

Skateboards, crash test dummies and customized sneakers.

1 of 27

Eddie Lee/Hypebeast

2 of 27

Eddie Lee/Hypebeast

3 of 27

Eddie Lee/Hypebeast

4 of 27

Eddie Lee/Hypebeast

5 of 27

Eddie Lee/Hypebeast

6 of 27

Eddie Lee/Hypebeast

7 of 27

Eddie Lee/Hypebeast

8 of 27

Eddie Lee/Hypebeast

9 of 27

Eddie Lee/Hypebeast

10 of 27

Eddie Lee/Hypebeast

11 of 27

Eddie Lee/Hypebeast

12 of 27

Eddie Lee/Hypebeast

13 of 27

Eddie Lee/Hypebeast

14 of 27

Eddie Lee/Hypebeast

15 of 27

Eddie Lee/Hypebeast

16 of 27

Eddie Lee/Hypebeast

17 of 27

Eddie Lee/Hypebeast

18 of 27

Eddie Lee/Hypebeast

19 of 27

Eddie Lee/Hypebeast

20 of 27

Eddie Lee/Hypebeast

21 of 27

Eddie Lee/Hypebeast

22 of 27

Eddie Lee/Hypebeast

23 of 27

Eddie Lee/Hypebeast

24 of 27

Eddie Lee/Hypebeast

25 of 27

Eddie Lee/Hypebeast

26 of 27

Eddie Lee/Hypebeast

27 of 27

Eddie Lee/Hypebeast

27,202 Hypes

21

Fashion

Sep 17, 2018

27,202 Hypes
21 Comments

Text By

Jake Silbert

UPDATE: Below, check out our exclusive interview with A$AP Rocky.

With crowds around the block, AWGE & Under Armour prepare to open the doors to their pop-up event in Harlem. Covered in TESTING-inspired grafitti and graphics, the four-floor event boasts a wide variety of attractions, including the first drop of the collaborative SRLos sneaker.

With rooms designed by members of the AWGE team and A$AP Mob, the event grants fans the opportunity to practically step inside the minds of the creatives. One floor offers an assortment of quarter- and half-pipes, with local skaters on hand to show off the functionality of the new Under Armour sneaker. Elsewhere, a snaking queue confronts the 500 pairs of shoes available at the pop-up, with select models already been customized on-site by staff. Co-branded clothing is also up for grabs, making full use of oversized logos for maximum effect.

If you couldn’t make it, check out our exclusive closer look at the chunky AWGE x Under Armour shoe.

Read Full Article

What to Read Next

Under Armour’s NYC Pop-Up for its New SlipSpeed Colorways Was Complete With Personalization Stations and Popsicle Treats

Under Armour’s NYC Pop-Up for its New SlipSpeed Colorways Was Complete With Personalization Stations and Popsicle Treats

Presented by Under Armour

UA welcomed new SlipSpeed offerings with a giant sculpture and live art from GLOSSBLACK.

Presented by Under Armour /Apr 21, 2023

Apr 21, 2023

5,385 Hypes

Under Armour Launches New SlipSpeed Colorways at NYC Pop-Up Featuring Personalization Stations

Under Armour Launches New SlipSpeed Colorways at NYC Pop-Up Featuring Personalization Stations

Presented by Under Armour

The launch event will include the release of new lime green, all-black, white and grey colorways.

Presented by Under Armour /Apr 10, 2023

Apr 10, 2023

8,282 Hypes

Elon Musk Valued Twitter at $20B USD and Signed a Letter Demanding a Pause on Advanced AI Development in This Week’s Tech Roundup

Elon Musk Valued Twitter at $20B USD and Signed a Letter Demanding a Pause on Advanced AI Development in This Week’s Tech Roundup

Apple is also reportedly including a USB-C in its next AirPod Pros.

By Sarah Kearns/Apr 1, 2023

Apr 1, 2023

9,528 Hypes

POST ARCHIVE FACTION (PAF) Unveils Drop 2 of Its SS23 "5.0+" Collection

POST ARCHIVE FACTION (PAF) Unveils Drop 2 of Its SS23 "5.0+" Collection

Seersucker, floral race and sporty mesh fabrics are highlighted in the Spring/Summer 2023 range.

By Elliot Santiago/Apr 1, 2023

Apr 1, 2023

3,856 Hypes

COMME des GARÇONS Reveals Gold-Painted Dr. Martens Collaboration

COMME des GARÇONS Reveals Gold-Painted Dr. Martens Collaboration

“WEAR YOUR FREEDOM.”

By HB Team/Sep 17, 2018

Sep 17, 2018

19,414 Hypes

The Nike Air Max 97 Premium Receives a "Baroque Brown" Makeover

The Nike Air Max 97 Premium Receives a "Baroque Brown" Makeover

Another new take on the runner.

By HB Team/Sep 17, 2018

Sep 17, 2018

24,338 Hypes

Watch Post Malone Get Cursed by "The World's Most Haunted Object"

Watch Post Malone Get Cursed by "The World's Most Haunted Object"

The “Dybbuk box.”

By HB Team/Sep 17, 2018

Sep 17, 2018

277,657 Hypes

A First Look at Nike's Upcoming Water-Resistant Odyssey React Shield Runner

A First Look at Nike's Upcoming Water-Resistant Odyssey React Shield Runner

For those rainy day runs.

By HB Team/Sep 17, 2018

Sep 17, 2018

36,795 Hypes

The Internet Reacts to Zlatan Ibrahimovic's Stunning 500th Career Goal

The Internet Reacts to Zlatan Ibrahimovic's Stunning 500th Career Goal

Messages from both Pogba and Beckham included.

By HB Team/Sep 17, 2018

Sep 17, 2018

25,555 Hypes

Doublet & WISM Come Together On Exclusive "The Painting" Jackets

Doublet & WISM Come Together On Exclusive "The Painting" Jackets

Welcome to the Doublet ZOO.

By HB Team/Sep 17, 2018

Sep 17, 2018

5,160 Hypes

Todd James Brings an "ELECTRIC RITUAL" to Alice Gallery

Todd James Brings an "ELECTRIC RITUAL" to Alice Gallery

Bringing it back to his graffiti roots.

By HB Team/Sep 17, 2018

Sep 17, 2018

3,036 Hypes

Drake Brings out Meek Mill in Philadelphia to Perform "Dreams and Nightmares"

Drake Brings out Meek Mill in Philadelphia to Perform "Dreams and Nightmares"

In front of Millz’s hometown crowd.

By HB Team/Sep 17, 2018

Sep 17, 2018

7,983 Hypes

elephant TRIBAL fabrics' SS19 Collection Exemplifies Eclectic Styling

elephant TRIBAL fabrics' SS19 Collection Exemplifies Eclectic Styling

The latest from the fledgling Japanese label.

By HB Team/Sep 16, 2018

Sep 16, 2018

3,384 Hypes

Kanye West Files Paperwork to Launch New Film Company, Half Beast

Kanye West Files Paperwork to Launch New Film Company, Half Beast

It’s coming.

By HB Team/Sep 16, 2018

Sep 16, 2018

20,350 Hypes

More ▾

UPDATE: Inside A$AP Rocky's AWGE x Under Armour Collab Pop-Up

How to Whitelist Us

Click the AdBlock icon in the browser extension area in the upper right-hand corner.
Under “Pause on this site” click “Always”.
Refresh the page or click the button below to continue.

Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.
“Block ads on – This website” switch off the toggle to turn it from blue to gray.
Refresh the page or click the button below to continue.

Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.
Switch off the toggle to turn it from “Enabled on this site” to “Disabled on this site”.
Refresh the page or click the button below to continue.

Click the Ghostery icon in the browser extension area in the upper right-hand corner.
Click on the “Ad-Blocking” button at the bottom. It will turn gray and the text above will go from “ON” to “OFF”.
Refresh the page or click the button below to continue.

Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.
Click on the large blue power icon at the top.
When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.

Click the icon of the ad-blocker extension installed on your browser.You’ll usually find this icon in the upper right-hand corner of your screen. You may have more than one ad-blocker installed.
Follow the instructions for disabling the ad blocker on the site you’re viewing.You may have to select a menu option or click a button.
Refresh the page or click the button below to continue.