The North Face Japan, run by Goldwin, enjoys indulging in occasionally playful designs, ranging from PURPLE LABEL’s logo-heavy shoulder bags to this customizable jacket. Part of the “ING COACH JACKET COLLECTION,” a black coaches jacket sports conventional The North Face branding on the chest, adjustable drawstrings at the hem, snap button closure and welt pockets. On the rear, the company’s “NEVER STOP EXPLORING” slogan has been slightly revised, now reading “NEVER STOP _______ING,” with fans encouraged to write in their own commitments over the blank spot. A companion video showcases various Japanese creatives expressing their own goals, emblazoning them on the back of their own jackets.
The customizable coaches jackets hit The North Face Japan’s website on August 31.
Most recently, the brand’s American counterpart debuted the “Broken Grid” capsule range.
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