The North Face Repurposes Retro Graphics for "Broken Grid" Capsule

Deconstructed branding becomes an all-over print.

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Fashion
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Keeping in line with the latest collaborative Junya Watanabe drop, The North Face delves into its own archives for another seasonal delivery. This time, the outdoor specialists emblazon a print from 1968 across Nuptse layers, a mountain jacket, hoodie and New Era 59Fifty cap, revising the vintage imagery into a glitchy, broken-up grid of contrasting monochrome squares. Along with the throwback logo, the print showcases the address of the original The North Face store in North Beach, San Fransisco, shattered and reimagined across the front and rear of each item.

Shop the capsule, the first of several upcoming limited printed drops, on The North Face’s web store.

Recently, The North Face dropped a limited Nuptse jacket as part of the Pinnacle Project.

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