Samsung & Spotify Unite for Exclusive New Music Partnership

The goal: a “seamless music experience.”

By //Music

Samsung has revealed plans to team up with Spotify as its official music partner. The news was revealed at Samsung’s Unpacked event earlier today and was announced by Spotify CEO Daniel Ek.

“We believe that this significant long-term partnership will provide Samsung users across millions of devices with the best possible music streaming experience, and make discovering new music easier than ever – with even more opportunities to come,” reads a statement from Ek.

This partnership will bring Spotify into the homes of even more consumers, as both companies now aim to create a “seamless music experience” using all applicable Samsung devices. For those using Spotify and Samsung devices, Ek says “you’ll be able to link your Samsung and Spotify accounts to play music across all Samsung devices.” In an official statement breaking down this new endeavor, Ek also shared the following:

“Users can get excited about Spotify becoming part of the set-up experience on a Samsung device from the very beginning. For example, when someone buys a phone, the user can easily discover the Spotify app on Samsung Smart Switch. And soon, Samsung Smart TV users will be able to play Spotify through the SmartThings app. It’s a new level of integration that will allow Spotify to be easily accessible and discoverable on Samsung Devices. As you move from room to room, your devices will be aware of your location and prompt you to effortlessly transition your listening between them.

Next, Spotify is excited to be even more deeply integrated with Bixby, Samsung’s premier voice solution, and serve as the only music service to be fully integrated with Samsung Music. When a user asks Bixby for music, Bixby will look to Spotify—even if that user has never used Spotify before—allowing listeners to receive recommendations from Spotify, discover new playlists, and create new musical experiences.”

Stay tuned for more information as Samsung and Spotify begin the rollout of their new partnership.

Earlier this week, Samsung also committed to a $22 billion USD budget in order to expand beyond electronics.

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